Buying a new build home is exciting but can feel overwhelming—especially when navigating mortgage options. Mark Finch, founder of Mortgage Pathways and the popular “New Build Help” Facebook group (with 11,000+ members), is known for his clear, calm advice, and love of chunky KitKats.
With experience helping hundreds of buyers, from first-timers to growing families, Mark simplifies the mortgage process and supports clients well beyond getting the keys. Often called the “Martin Lewis of Mortgages,” he offers practical tips, long-term planning advice, and insights into specialist schemes that can make new builds more affordable.
Whether you’re just starting out or need support after moving in, Mark’s mission is to make mortgages feel manageable, even exciting.
Q: At what stage should someone speak to a mortgage advisor when buying a home?
Mark: As early as possible. The earlier you engage with a mortgage advisor, the more informed and prepared you’ll be. I always encourage people to speak with someone like me before they even start house hunting. It helps you understand your budget, what monthly payments might look like, and gives you time to address any issues with your credit file.
A decision in principle early on helps you avoid falling for a home that’s out of reach—and saves time and stress.
Q: What makes buying a new build different from buying a second-hand home, financially speaking?
Mark: There are a few key differences. First, there are generally fewer 95% mortgages available for new builds compared to second-hand homes. That means buyers may need a slightly larger deposit.
However, lenders also recognize that new builds tend to be more energy-efficient. Because of that, you may actually be able to borrow more against a new build than a second-hand home. Some lenders even offer cashback or improved rates through green mortgage schemes. Additionally, developers often offer exclusive schemes and incentives that aren’t available in the second-hand market.
Q: How does Move Assist help buyers – and what role do you play in the process?
Mark: Move Assist is a great option for buyers who have a home to sell and need support navigating their next step. While the developer helps with the sale side – working with trusted agents and managing the marketing – my role is to review your existing mortgage, look at any possible redemption penalties with your current lender, and help plan how your next move could work financially.
Q: Are there any common misconceptions about financing a new build home?
Mark: One misconception is that all mortgages are the same or that buying new means fewer options. In reality, new builds often come with exclusive incentives, sometimes developers even contribute to your deposit, which can help you access better mortgage rates. Also, some buyers wait until they’ve found their dream home before speaking to a mortgage advisor, which is usually too late to explore all the best options.
Q: What’s the one piece of advice you wish every buyer knew before starting their mortgage journey?
Mark: Simple, speak to a mortgage advisor early. Give us the opportunity to do our job properly and guide you through the best strategy from the start. We’ve had many people come to us after reserving a home, only to find out it doesn’t quite work for their situation. That’s avoidable.
Q: How is the mortgage market evolving for new build homes?
Mark: We’re seeing more innovation, particularly around green mortgages and sustainable housing. Lenders are competing with offers tied to energy efficiency, which benefits new build buyers. Rates are also trending down slightly, which is great news for affordability. We’re likely to see more schemes and incentives focused on green living and supporting affordability in the coming years.
Q: What tips would you give first-time buyers who are nervous about the financial commitment?
Mark: Buying your first home is always daunting. But remember your salary will likely increase over time, while your debt won’t. I recommend taking the mortgage over a longer term initially to keep payments manageable, then reassessing later to overpay and reduce the term.
Also, renting is often just as expensive, if not more, than owning. If you’re serious about buying, start preparing early.
Q: Any final tips for buyers planning ahead?
Open a Lifetime ISA early. It’s often overlooked, but the government adds a 25% bonus to your savings. A couple saving for two years could get a combined bonus of £4,000—enough to cover solicitor’s fees and more. It’s free money for future homeowners, yet too many people miss out.
Final Thoughts:
From understanding affordability to navigating exclusive new build schemes, Mark’s advice is clear—preparation is key. Whether you’re a first-time buyer or moving up the ladder, speaking to a mortgage advisor early could save you time, money, and stress.
Want to learn more or book a consultation with Mortgage Pathways? First Time Buyer & New Build Mortgage Experts | Mortgage Pathways
Why speak to Mark before you start house hunting?
Let’s be honest—“mortgage meeting” doesn’t exactly scream fun. But Mark promises it doesn’t have to be scary.
“No jargon, no judgement, and I’ll even let you dunk your KitKat,” he jokes.
Mark will help you:
- Understand your borrowing power (spoiler: it’s probably more than you think)
- Get an Agreement in Principle so you’re ready when the perfect plot comes up
- Review all your options—not just from one bank, but from a whole market lenders
- Give you confidence to act quickly when your dream home hits the market
